Reduce your website's bounce rate with videos that clients actually want to watch!
What is bounce rate? Bounce rate is when an individual visits your website without any engagement. This means that individual isn't clicking on any links or spending a significant amount of time on a page. A website's bounce rate is measured as a percentage, and the lower the bounce rate, the better your site's performance. Poor performing websites will have a bounce rate of 60% or higher. While a fantastic bounce rate will be below 30%, 30%-60% is considered good.
So where does video come into play with decreasing your website's bounce rate? By just embedding a video, that page's bounce rate will decrease by an average 34%. This is the easiest way to correct a page's poor bounce rate. If 1000 people visit a page that currently has a bounce rate of 80%, adding a video could engage 270 more people, reducing the bounce rate to 53%.
Just putting any video on a page won't maximize the potential for reducing your bounce rate. There are four items to implement when embedding a video to reduce your website's bounce rate:
1. The thumbnail needs to attract the clicks
2. Add text to the thumbnail. This will tell the viewer what the video is about
3. Auto play videos isn't just annoying, it doesn't actually help your websites bounce rate and there is no way to measure a video's impact
4. Place the video where it can be seen; reducing your website's bounce rate with videos won't work if people aren't able to click
High quality videos will help maximize your goal of reducing your website's bounce rate. Having videos people watch to the end will increase their time on your site. Reduce your website's bounce rate with videos by contacting Hanson Inspired today!
VIEW OUR WORK
A well-crafted promotional video that tellingly presents talents and expertise eventually ends up getting noticed and plays a vital role in any customer engaging situation. It is your brand's film. We work together with our clients to assess their unique strengths and organize them thoughtfully, which in turn, makes their film stand out among a sea of competition.